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I never really have writers block…I watched an interview with Seth Godin, where he explain that he’s never heard of anyone ever having ‘talker’s block’, so there’s no such thing as writers block either. That’s a good point.

However, I do get stuck producing published content. Why? Because I’ll start 3, 4, up to 8 different topics, one after the other, get frustrated at some point and move to the next.

I do this simply because there’s so much information available to us, that I feel that what I’m writing about is simply adding to the information overload problem, and not really providing a solution to people.

The paradox is, while we’re drowning in information, we’re gasping for transformation.

We can read ever blog post on a topic and watch Ted talks for days, but nothing really shifts, because consuming information doesn’t necessarily ensure we do anything differently.

What is transformation and why do we want it?

Transformation is getting unstuck, getting from where we are to where we want to be. Most people don’t even know where they’d like to be, that’s the first problem. The second problem is that even if they do, and even if they are equipped with every tool and skill under the sun, they simply don’t get there.

The main reason is because transformation is difficult. And while it is possible to get to it on your own, most people don’t. The comfort (including the pain) of where they are outweighs the difficulty and discomfort of change, no matter how much they say they want it. Because information is easily accessible it’s easy to use it as an excuse for procrastination.

Despite this, transformation is possible and necessary. The longer we stay stuck, not moving forward, the more frustrating and debilitating it gets.

The solution to this problem is to find someone who can help us through to the transformation, someone who will keep you accountable and and help you break through, despite the difficulties and discomfort.

Next time you think you need more information to reach for your promotion, or take your business to the next level, really think if it’s information you really need, or someone to help you with the transformation you crave.

Love & light,

A xx

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